MADE IN THE UNITED STATES OF AMERICA

Our Spirit: Fujio Yoshimura

Fujio Yoshimura 60th Anniversary Pledge: Yoshimura Keeps on Evolving  

A decade has passed since the company's 50th anniversary, and we are primed for the next 10 years with the following conviction.

* THE CORE OF YOHIMURA'S SPIRIT NEVER CHANGES
(YOSHIMURA-IDEOLOGY)

Maintain the same craftsmanship which ensures a no-compromise approach to racing.

* FURTHER ENHANCEMENT OF OUR VALUE ADDED BRAND
Create value incorporating design and performance welcomed by a wide spectrum of users.

* TENACITY IS THE POWER OF SUCCESS ---- I've Got the Power!
Influence and inspire the marketplace with wisdom we have acquired through 60 years of experience.

In recent years the Japanese motorcycle manufacturers have shifted a large part of their production offshore as the Asian markets continue to grow. Demand for Yoshimura products in these Asian markets has resulted in us opening a third factory (Thailand) so we can develop and deliver the products these fans deserve.

Yoshimura will continue to evolve with the international markets. We race around the globe so "You've Got the Power!" by Yoshimura.

Stay tuned on Yoshimura.

Fujio Yoshimura